LEARNING TASK MODULE 1
Activity 1:
Instruction: Based on your own understanding, kindly define the following terminologies:
A:
A: MARKETING
Marketing is a business technique to promote and advertise a product, which means selling it to the consumer in an interactive way of doing business marketing.
B: DIGITAL MARKETING
It's the same as traditional marketing but using an online platform to promote and advertise a product to an online consumer and it's much easier since the product can be easily found and targeted by the business consumer.
B:
Answer the following questions:
What are the common forms of segmentation?
Market segmentation is the process of dividing a target market into smaller ones. they're 4 types of segmentation in market; demographic, psychographic, geographic, and behavioral.
What is the difference between Market Research and Market Reality?
Market research is a broader look at markets, individuals, and organizations, and marketing research focuses more on marketing issues like promotion and branding.
What is Personas?
Personas are fictional profiles that represent groups of similar people in a target audience. They can help you figure out how to reach people on a more personal level while delivering the right messages, offers, and products at the right time. Let's check out four steps you can take to use personas in your marketing.
What are the 4 Ps of Marketing?
The 4 Ps of marketing is a place, price, product, and promotion. By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.
What are the 3I Principles of Marketing?
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