LEARNING TASK MODULE 1

  Activity 1:  Instruction: Based on your own understanding, kindly define the following terminologies: A: A: MARKETING  Marketing is a business technique to promote and advertise a product, which means selling it to the consumer in an interactive way of doing business marketing. B: DIGITAL MARKETING It's the same as traditional marketing but using an online platform to promote and advertise a product to an online consumer and it's much easier since the product can be easily found and targeted by the business consumer. B: Answer the following questions: What are the common forms of segmentation? Market segmentation is the process of dividing a target market into smaller ones. they're 4 types of segmentation in market; demographic, psychographic, geographic, and behavioral. What is the difference between Market Research and Market Reality? Market research is a broader look at markets, individuals, and organizations, and marketing research focuses more on marketing issues l...